Insights
The argument, essay by essay.
Ownership economics, process fit and the frameworks for deciding what to build, written to be useful whether or not you ever work with us.
AI Didn't Make Software Cheaper. It Made Fit Affordable.
Why the build-vs-buy equation flipped and what changed in delivery economics.
The Anatomy of Lock-In
How vendors make leaving cost more than staying, by design.
The Near-Fit Tax
What almost-fitting software actually costs and why the bill never gets challenged.
Rent vs. Own: The Five-Year Math
The TCO argument for fit-built software, with the model you can run yourself.
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